Reliance Jio, India’s largest telecom operator, has reportedly discontinued one of its mid-range prepaid recharge plans priced at Rs. 799. The plan, which came with a balance of affordability and long-term validity, offered 1.5GB of data per day, unlimited voice calling, and 100 SMS per day for 84 days. While Jio has not made an official announcement yet, multiple reports suggest that the plan has been removed from the operator’s recharge listings on both its website and the MyJio app.
What the Rs. 799 Plan Offered
The Rs. 799 recharge was popular among prepaid users who preferred long-term validity without spending too much upfront. With 1.5GB daily data, the plan gave a total of 126GB for 84 days, making it suitable for moderate internet users who relied on streaming, social media, and browsing.
The plan also included Jio’s unlimited voice calling across all networks in India and 100 SMS per day, along with complimentary access to the Jio suite of apps, such as JioTV, JioCinema, JioCloud, and JioSecurity.
Why Was the Plan Discontinued?
While Jio has not provided an official reason, industry experts believe the move is part of the company’s strategy to streamline its prepaid portfolio and push users toward other plans in similar price brackets. Telecom operators often rework their plan offerings to balance revenue and customer preferences, especially as mobile data consumption in India continues to rise.
The discontinuation may also signal Jio’s intent to nudge customers toward higher-value plans like the Rs. 859 or Rs. 899 options, which offer slightly more benefits, including additional app subscriptions or extra data allowances.
Impact on Consumers
For users, the removal of the Rs. 799 plan means fewer mid-range recharge options with extended validity. The plan had been especially popular among college students, working professionals, and those who preferred recharging once every three months.
Now, customers looking for similar validity will have to explore alternatives. Jio’s Rs. 666 plan (77 days, 1.5GB/day) and Rs. 859 plan (84 days, 2GB/day with Disney+ Hotstar subscription) may serve as substitutes, though both come with slightly different benefits and costs.
How Jio Reshapes Its Prepaid Strategy
Reliance Jio has been known for its dynamic pricing and frequent adjustments to prepaid plans since its launch in 2016. The company initially disrupted India’s telecom market by offering free data and calls, but over the years, its focus has shifted toward balancing affordability with profitability.
By trimming certain plans, Jio may be trying to:
- Simplify its portfolio to reduce customer confusion.
- Encourage migration to slightly more expensive plans with added benefits.
- Align with market trends, as rivals Airtel and Vi also tweak their offerings regularly.
What Users Can Expect Next
With rising data consumption in India—driven by video streaming, gaming, and remote work—telecom operators are expected to continue adjusting their prepaid portfolios. Jio, in particular, may roll out new bundled plans with OTT subscriptions, given the growing demand for entertainment-on-the-go.
Users who relied on the Rs. 799 recharge may have to reassess their data and validity requirements and choose from the remaining options that fit best with their needs.
The discontinuation of Reliance Jio’s Rs. 799 prepaid plan marks another shift in India’s dynamic telecom market. While it may disappoint loyal users who found it to be the perfect balance of affordability and long-term value, Jio appears to be steering its customer base toward higher-value offerings. Whether this move pays off depends on how effectively Jio continues to balance price, data demand, and customer satisfaction in one of the world’s fastest-growing digital markets.
