
In a dramatic and distressing incident that has taken social media by storm, a luxury Lamborghini Aventador, reportedly worth a staggering ₹10 crore, caught fire in broad daylight on a busy street in Bengaluru. The vehicle belonged to a well-known social media influencer, whose identity remains undisclosed as of now. A video capturing the luxury car engulfed in flames has since gone viral, sparking intense reactions and questions about safety, maintenance, and the risks of high-performance supercars in India’s urban environments.
The Incident: A Supercar Turns Into Fireball
According to eyewitnesses, the Lamborghini was being driven in the upscale area of Jayanagar, Bengaluru, when flames suddenly erupted from the rear end of the car. Within minutes, thick black smoke billowed into the sky as traffic came to a standstill. Bystanders rushed to record the incident, and one video in particular — showing the blazing car with flames licking its carbon-fiber frame — quickly went viral across platforms like Instagram, X (formerly Twitter), and WhatsApp.
Fortunately, no injuries were reported. The influencer reportedly exited the vehicle safely before the fire intensified. However, by the time emergency responders arrived, the car had been almost completely gutted.
Possible Cause: Engine Overheat or Technical Fault?
While the exact cause of the fire is still under investigation, preliminary reports suggest a possible engine overheating or an electrical malfunction in the rear-mounted engine bay. Lamborghinis, particularly high-performance models like the Aventador, are known for their complex, high-temperature engines which require meticulous maintenance — especially in India’s hot and congested conditions.
Experts also point out that custom modifications done by owners for aesthetics or performance can sometimes interfere with the vehicle’s factory-installed cooling systems, increasing the risk of fire.
Luxury on Indian Roads: A Double-Edged Sword?
The incident has reignited debates on the practicality of owning supercars in Indian cities, where infrastructure often falls short of supporting the demands of ultra-premium vehicles. From poor road conditions and extreme traffic congestion to unpredictable climate and lack of service centers, India’s urban environment presents significant challenges to exotic machines designed for autobahns and racetracks.
This is not the first time such an incident has occurred. In the past, supercars like Ferraris and Lamborghinis have met unfortunate ends in Indian cities due to potholes, flooding, and overheating — turning multi-crore investments into cautionary tales.
Social Media Reactions: Shock, Sympathy, and Memes

The influencer’s fans and fellow car enthusiasts expressed shock and sympathy over the loss. Several prominent auto bloggers and YouTubers shared their concerns about vehicle safety and urged owners to prioritize professional servicing and checks.
However, as expected, the internet’s meme machinery was quick to react. Some users joked, “That’s one way to get viral,” while others quipped, “Hot wheels, literally.” While many laughed at the absurdity, others used the moment to point out the risks of flaunting wealth without adequate precautions.
Insurance Coverage Likely, But Loss Is Emotional
Given the car’s price tag, it is almost certain that the vehicle was fully insured. However, for many influencers, such luxury cars are not just modes of transport but symbols of status, passion, and personal brand. The emotional loss and brand impact, especially when the incident is caught on camera and widely circulated, can be more difficult to recover from than the monetary damage.
The sight of a ₹10 crore Lamborghini Aventador engulfed in flames in the heart of Bengaluru serves as a chilling reminder that even the most sophisticated machines can falter under unpredictable conditions. As India’s luxury car market continues to grow, so too must awareness about the responsibilities and risks that come with driving these powerful machines on city roads.
Luxury cars may turn heads — but without proper care, they can also go up in smoke.