Royal Enfield is entering a new digital chapter this festive season. Starting September 22, 2025, the brand will make its complete 350cc motorcycle lineup available for booking on Flipkart as part of the annual Big Billion Days Sale. The move marks the company’s first large-scale step into e-commerce for its most popular segment. (Royal Enfield 350cc)
350cc Range Going Online
Customers will be able to purchase models such as the Bullet 350, Classic 350, Hunter 350, Meteor 350, and the newly launched Goan Classic 350 directly through Flipkart.
This is the first time Royal Enfield motorcycles will be officially listed on a marketplace platform, allowing buyers to browse variants, compare prices, and book their motorcycles digitally.
City-Wise Rollout
The service will initially launch in five cities — Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai. While the booking and payment process shifts online, the final delivery, registration, and servicing will still be handled by Royal Enfield dealerships in these cities.
This hybrid model ensures buyers get the convenience of online shopping while continuing to rely on RE’s established dealer network for after-sales support.
Festive Boost with GST Relief
The timing of the launch is significant. The new GST framework, implemented recently, has already led to price reductions across the 350cc range, making motorcycles like the Hunter and Classic more affordable. Buyers during the Big Billion Days sale can benefit from these lower prices while also enjoying the simplicity of booking online.
What Buyers Should Know
- Bookings online, delivery offline: Customers still need to visit the dealer for insurance, registration, and paperwork.
- High demand expected: Popular models such as the Classic 350 and Hunter 350 may see limited stock during the sale.
- Additional costs: Road tax, insurance, and state-specific charges will apply separately at dealerships.
- Pilot rollout: Success in the initial five cities could encourage Royal Enfield and Flipkart to expand the program nationwide.
Why This Move Matters
For Royal Enfield, this initiative is more than just a festive offer. It is a test of demand for online motorcycle purchases in India. If the model succeeds, it could set the tone for how premium two-wheelers are sold in the future, combining digital reach with traditional dealer service.
By listing its 350cc motorcycles on Flipkart during the Big Billion Days Sale, Royal Enfield is blending tradition with innovation. For buyers, it means easier access to their dream bike, festive discounts, and doorstep booking convenience. For the brand, it signals a bold step toward reshaping motorcycle retail in the country.
