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Flipkart, Amazon mount fee war as race heats up

Sumitra July 31, 2026
Amazon and Flipkart are reducing seller fees to attract more businesses. This strategy aims to boost sales volumes in smaller Indian cities and towns. Lower costs for sellers translate into more affordable products for consumers. The e-commerce giants are focusing on onboarding local sellers from tier two cities. This move is crucial for their continued growth and market expansion.

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