Indian urban households are predicted to significantly increase online shopping this festive season, driven by recent GST rate reductions on white goods and electronics. A LocalCircles report anticipates a 115% surge in online shoppers, with overall festive spending projected at Rs 2.19 lakh crore. While physical stores remain relevant, convenience and better prices are drawing consumers to e-commerce platforms.Indian urban households are predicted to significantly increase online shopping this festive season, driven by recent GST rate reductions on white goods and electronics. A LocalCircles report anticipates a 115% surge in online shoppers, with overall festive spending projected at Rs 2.19 lakh crore. While physical stores remain relevant, convenience and better prices are drawing consumers to e-commerce platforms.
